One of the biggest hurdles for PPC marketers is to write an Ad copy within limited characters. Google can afford only 25 characters in title and 35 characters in two line of description. Now if you make a total of all characters allowed in one ad; it is even lesser than space allowed by twitter for one tweet! Now that’s challenging! Isn’t It?
Well not so… if you know how to write influencing eye catchy ads. By writing persuasive ad copy, you can also make through that challenging task of getting high conversion through PPC ads. So here are some important notes that you need to implement while writing Ad copy for your PPC campaign.
(1) Buyers Emotions are important: If you really want to get maximum out of your Ad then first and the foremost important thing is to understand emotions of your targeted audience. Which includes:
guarantee can give you clicks easily and quick sell too.
(2) Use your creative Side: Try to make your Ad more creative and unique. Show your product / service features and benefits, so that users are attracted to click on the Ad.
(3) Call to Action: There must be a Call to action in your Ad. It is one of the most important things to place in your PPC Ad to make it effective. It can be something like phone number, free download now, and free trial now etc, but make sure you use your words keeping in mind Google’s policies.
(4) Magic Words: And finally…There are some Magic words which are working for many successful PPC marketers from years. Few of those words are FREE, guaranteed, 100%, discount, limited, fast, quick, instant, prompt, cheap, top, No.1, cost-efficient, now, minutes. Use such words to give eye candy view to your Ad copy.